Global resort operator Minor Hotels introduced the strategic enlargement of its model portfolio with the addition of four new resort brands, together with the group’s first delicate brands.
The newly launched brands will help Minor Hotels’ continued development by enabling it to increase into new markets and supply distinctive hospitality choices throughout the luxurious, premium and choose segments.
These brands will be a part of Minor Hotels’ current portfolio of resort brands which at the moment include Anantara, Elewana Collection, Tivoli, NH Collection, Avani, nhow, NH, and Oaks.
Likewise, these will replicate the group’s dedication to providing its companions and friends a broader vary of brand name propositions, significantly within the fast-growing delicate model section.
New to the Minor Hotels portfolio
- The Wolseley Hotels Rooted within the heritage of the enduring Piccadilly restaurant, The Wolseley Hotels is a luxurious model that blends British magnificence with European aptitude and world affect. Each resort is a timeless sanctuary the place rituals are refined, tales are bespoke, and indulgence is obtainable with sincerity and style. With unerring consideration to element and design, The Wolseley Hotels create elegant, immersive areas that hum with the rhythm of cosmopolitan life;
- Minor Reserve Collection A luxurious delicate model, Minor Reserve Collection is for travellers who search extraordinary stays that remember private expression and refined distinction. Each property is a world of its personal, chosen for its rarity and skill to supply one thing singular that friends can not discover elsewhere. Minor Reserve Collection properties elevate each visitor’s journey by crafting considerate, tailor-made stays that steadiness innovation and time-honoured hospitality;
- Colbert Collection Colbert Collection, a delicate model within the premium section, will embody a worldwide assortment of unbiased lodges designed for these fuelled by a ardour for culinary excellence and real social connection. Each resort expresses its individuality by way of curated experiences, from insider-led itineraries to story-rich eating and gatherings that convey folks collectively; and
- iStay Hotels iStay, a choose section model, affords stays which can be enjoyable and reasonably priced, comfy and handy, delivered with minimal fuss. Guests can count on a refreshing, budget-friendly resort expertise with seamless service, a superb evening’s sleep, and the newest tech on the planet’s most beloved cities.
Ongoing evolution
The enlargement of Minor Hotels’ model portfolio follows the evolution of the Minor Hotels masterbrand in March 2025.
The launch of the umbrella model platform is accompanied by vital funding within the group’s digital infrastructure and distribution methods, in addition to a simplified loyalty proposition underneath a single Minor DISCOVERY programme.
Today, the Minor Hotels consumer-facing masterbrand supplies the group a stronger basis to introduce new brands, improve proprietor worth, and ship seamless experiences for its friends globally.
According to chief business officer Ian Di Tullio: “We have meticulously crafted each new brand to capture specific opportunities in the market, enabling us to meet the evolving needs of modern travellers and owners alike. By expanding our brand offering to address new segments, we are empowering our partners, delighting our guests, and accelerating our global growth strategy. These additional brands are instrumental in helping us reach our growth target of 850 properties by the end of 2027.”
At current, Minor Hotels can be in energetic discussions concerning growth alternatives for every of its brands.
The first property bulletins for The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay are anticipated within the coming months.
