This 12 months, ibis, the world’s greatest identified financial system resort model, celebrates its 50th anniversary. ibis was established in 1974 on three core guarantees: affordability, innovation and high quality. Democratising journey and hospitality, it was the primary resort model in Europe to make a top quality, snug evening’s keep accessible to all. Today ibis is the main international financial system resort model, with greater than 2,500 areas in 79 nations throughout the three manufacturers: ibis, ibis Styles and ibis price range. Continuing to interrupt new floor with a pipeline of over 320 motels, ibis manufacturers will proceed to increase its presence to new markets in 2024 and past, marking its 50th anniversary by opening into its 80th nation by the top of the 12 months, with the launch of the ibis Styles Reykjavik Muli in Iceland.
In recognition of fifty years of market management and hospitality for all, this 12 months ibis will launch a brand new model tradition program, international worker ambassadorship and model marketing campaign, doubling down on the model’s founding rules and reminding the world that ibis is the market chief and a model to like due to its folks.
“ibis is a true power brand. Known the world-over, ibis democratised travel, making quality travel experiences possible for everyone, irrespective of budget,” stated Karelle Lamouche, Chief Commercial Officer, Premium Midscale & Economy manufacturers, Accor. “The 50th anniversary of ibis isn’t just a celebration, it’s a testomony to 5 a long time of unwavering dedication to creating journey attainable, providing caring hospitality for all and the model’s undisputed management within the financial system
section. This 12 months we proudly have a good time our anniversary and the folks and communities which have stayed with us and grown with us. For 50 years, we’ve got welcomed and developed our folks, giving them a basis in hospitality excellence, fuelling their expertise and keenness. The ibis manufacturers are the place folks begin their profession and the place folks first begin to journey. People begin, and keep, with ibis. This has been true for 50 years and can stay true for the following 50 as a result of we all know ibis is a uncommon gem and persons are what makes the distinction.”
Europe’s first financial system hospitality model opened its first resort in Bordeaux in 1974. The model grew shortly, first in Europe, then worldwide, proving that motels might serve visitors with standardised high quality, nice design, consistency and reliability, at an reasonably priced worth. Welcoming all travellers, ibis led the method in making a cushty and high quality evening’s keep accessible to all, reinforcing this promise with the launch of the progressive Sweet BedTM, which we discover right now in ibis properties around the globe. The ibis community grew at a quick tempo as a trailblazer of standardisation, revolutionising worldwide journey by making certain travellers might benefit from the reassurance of familiarity in ‘foreign’ journey.
In 2012, Accor established the ibis household, consisting of three manufacturers, ibis, All Seasons (now ibis Styles) and Etap Hotel (now ibis price range). At that point, the ibis manufacturers represented greater than 1,600 motels worldwide. Since then, Accor has added practically 1,000 properties globally throughout the three manufacturers, bringing the full to greater than 2500 motels in 79 nations, because of the energy of the ibis model.
Accor visitor information* from 5 key markets – France, Australia, Germany, UK & US – demonstrates the energy of ibis’ founding rules, revealing visitors select the ibis manufacturers for worth, getting essentially the most out of their keep; comfort, well-located motels with all of the necessities; and the expertise, delivered by pleasant employees** making certain a hassle-free keep.
Driven by the energy of the ibis model, the distinct three sub-brands – ibis, ibis Styles and ibis price range – every have a distinct model design, character and promise, all unified by the ibis spirit of openness and the promise of affordability, comfort and luxury:
– ibis provides caring hospitality for all, a spot the place every visitor enjoys a cushty, good-quality stick with vibrant social areas, usually utilizing music to attach folks. Fresh, new design ideas are being rolled out around the globe to nice acclaim, bringing the model’s imaginative and prescient of reasonably priced, snug, social design to life via three progressive standardised ideas, Plaza, Agora and Square.
– ibis Styles provides inventive versatile hospitality, powered by wonderful consolation and distinctive designs to encourage our visitors to specific their very own inventive character. ibis Styles, every with its personal design, has 640+ areas and 640+ designs worldwide.
– ibis price range a easy provide of a sensible and cozy keep, dedicated to dependable affordability. Left: ibis São Paulo Expo Barra Funda, Brazil
Right: ibis Styles Copenhagen Orestad, Denmark
Together, ibis, ibis Styles and ibis price range present snug stays, high quality design, pleasant service and reasonably priced journey experiences in central and metropolis areas worldwide, with practically 1700 motels in Europe, greater than 300 motels within the Americas, greater than 330 in Greater China and over 250 throughout the Middle East and Asia Pacific.
“The 50th anniversary is about reinforcing our position as the leading brand in the economy hotel segment and embracing our future with renewed energy and enthusiasm,” provides Lamouche. “For 50 years ibis has got the essentials right and delivered them with heart. People are the differentiator for ibis, because we know you’ll get the most out of your trip when we put the most into your stay.”
Guests, skills and locals can look ahead to an thrilling 12 months with anniversary occasions, celebrations and new resort openings around the globe.
