Jumeirah unveils its new brand identity marking a key milestone in its growth technique to double the scale of the portfolio by 2030. The new visible identity is the primary stage in a journey of brand evolution designed to encourage a new perspective of luxurious for discerning travellers. Building on its origins and status for beneficiant hospitality, the transfer will see Jumeirah reaffirm its place as an business pioneer, with curated experiences that form perceptions and tendencies.
As half of its accelerated growth technique, Jumeirah has just lately introduced new properties together with Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab within the United Arab Emirates and Jumeirah Le Richemond Geneva in Switzerland. Jumeirah’s renewed imaginative and prescient and funding technique can even see a concentrate on boutique type properties that includes as much as 150 keys, prioritising suite class rooms and villas and residences. The luxurious hospitality brand is actively concentrating on proprietor and operator alternatives in gateway cities and resort locations in Europe, The Americas, Africa, and Asia.
Thomas Meier, Chief Operating Officer and Interim Chief Executive Officer at Jumeirah mentioned: “Twenty-five years ago, we opened the iconic Jumeirah Burj Al Arab with ambitions to redefine luxury hospitality and over the years we have built an exceptional portfolio of properties across three continents. Today we look to the future of our brand and business with the same pioneering spirit and a robust strategy that will enable the next stage of sustainable growth for Jumeirah. Refining our visual identity and enhancing our guest experience is the first step on a journey of regional and international expansion, that will captivate the most discerning of traveller. We have strong foundations to build from and an exceptionally talented team that I am confident will see Jumeirah reaffirm its reputation as a leader in luxury hospitality.”
To have fun this pivotal second, Jumeirah Burj Al Arab is the putting backdrop for the unveiling of the brand’s new visible identity. The billowing sail of the architectural masterpiece lights up this week with a mesmerizing projection that tells Jumeirah’s origin story whereas waiting for its next chapter. The illumination concludes with a reveal of the re-designed Jumeirah signature and reimagined image – which blends conventional calligraphy impressed by the brand’s heritage with a recent aesthetic to symbolise its future ambitions – displayed on the worldwide icon of luxurious hospitality for all to see.
Micheal Grieve, Chief Brand Officer for Jumeirah mentioned: “Jumeirah’s brand story is born from a rich heritage of hospitality, originating from a time when travellers to the region were offered shelter and the opportunity to share ideas, knowledge, and wisdom. That spirit of warm and generous hospitality and strong sense of community shapes what the Jumeirah brand is today. As we enter our next chapter, we want to continue sharing that legacy while enriching the experience to bring joy to our guests from around the world. By inspiring conversation and connection, we aim to build our reputation as a globally revered and influential hospitality brand.”
