{"id":10569,"date":"2024-04-01T06:39:18","date_gmt":"2024-04-01T06:39:18","guid":{"rendered":"https:\/\/turnkeytravels.com\/trutravelingsite\/?p=10569"},"modified":"2024-04-01T06:39:18","modified_gmt":"2024-04-01T06:39:18","slug":"ascotts-global-loyalty-platform-ascott-star-rewards-achieved-record-member-revenue-growth-in-2023","status":"publish","type":"post","link":"https:\/\/turnkeytravels.com\/trutravelingsite\/ascotts-global-loyalty-platform-ascott-star-rewards-achieved-record-member-revenue-growth-in-2023\/","title":{"rendered":"Ascott\u2019s global loyalty platform \u2018Ascott Star Rewards\u2019 achieved record member revenue growth in 2023"},"content":{"rendered":"\n<\/p>\n

The put up Ascott\u2019s global loyalty platform \u2018Ascott Star Rewards\u2019 achieved record member revenue growth in 2023<\/a> appeared first on TD (Travel Daily Media) Brand TD<\/a>.<\/p>\n

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The Ascott Limited (Ascott), the lodging enterprise unit wholly owned by CapitaLand Investment (CLI),\u00a0 marked the 5th<\/sup>\u00a012 months of its global loyalty platform, Ascott Star Rewards (ASR), with record outcomes from\u00a0FY\u00a02023.<\/strong> Having grown exponentially since its launch in\u00a0April\u00a02019, Ascott achieved its highest ever\u00a0room\u00a0revenue\u00a0from\u00a0ASR\u00a0members final 12 months at over S$342 million, surpassing that of FY 2022\u00a0by nearly 63%. This was from its 350 collaborating properties throughout 14 manufacturers, the place repeat keep\u00a0revenue\u00a0from ASR members\u00a0constituted\u00a0greater than\u00a060%.<\/p>\n

Ascott\u00a0additionally\u00a0welcomed a record a million new\u00a0ASR\u00a0members in FY 2023.\u00a0More than 90% of Ascott\u2019s\u00a0direct internet\u00a0and\u00a0cell app\u00a0bookings\u00a0had been made by ASR members, contributing to\u00a0the channel\u2019s surge in reserving revenue\u00a0by over 40%,\u00a0in comparison with 2022. The common spend per\u00a0transaction of ASR\u00a0members\u00a0was\u00a0over 50%\u00a0increased than\u00a0non-members.\u00a0The dominance of\u00a0pan-Asian\u00a0journey\u00a0was highlighted by means of the\u00a0reserving preferences of\u00a0ASR\u00a0members in 2023.\u00a0Out of the highest 10 journey locations for ASR members,\u00a0eight had been Asian international locations, whereas\u00a0the highest\u00a05\u00a0feeder markets for worldwide stays had been\u00a0China, Singapore,\u00a0the USA,\u00a0Indonesia,\u00a0and\u00a0Australia. Building on the sturdy momentum, Ascott anticipates yet one more stellar 12 months for ASR in 2024, with 1Q 2024 already registering a 25% year-on-year uplift in\u00a0member\u00a0revenue.<\/p>\n

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Ms Tan Bee Leng, Chief Commercial Officer, Ascott mentioned: \u201cRiding on a strong momentum of travel recovery,\u00a0Ascott\u00a0saw the\u00a0highest number of property openings in\u00a02023.\u00a0This brought about a record number of properties onboarded onto the Ascott Star Rewards programme last year, which included the successful integration of the newly acquired Oakwood portfolio into Ascott\u2019s operational framework. Ascott was able to provide higher\u00a0value\u00a0offerings\u00a0and\u00a0more\u00a0choices, across brands and geographies,\u00a0to\u00a0our ASR\u00a0members.\u00a0Our pipeline\u00a0of property openings following several consecutive years of record signings will propel ASR\u00a0towards\u00a0further\u00a0expansion and innovation in the year ahead.\u201d<\/p>\n

\u201cWith a robust database of ASR members with an Asian stronghold driving an active member rate of over 60%, we have a\u00a0deep appreciation of\u00a0evolving travel trends and\u00a0the\u00a0hospitality landscape, especially in\u00a0the\u00a0Asia Pacific\u00a0region. As Ascott continues its growth upswing globally,\u00a0we\u00a0will be distilling insights from member preferences to enhance and refine our offerings. All to ensure that Ascott remains the preferred accommodation of choice; and ASR\u00a0to\u00a0not only foster loyalty but to drive substantial business growth too,\u201d added Ms Tan.<\/p>\n

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Celebrating the 5th<\/sup>\u00a012 months of its loyalty programme,\u00a0Ascott is\u00a0rolling\u00a0out\u00a0a\u00a0refreshed model promise\u00a0for ASR\u00a0from 1 April 2024\u00a0\u2013 \u2018Stay Rewarded\u2019.\u00a0From invites\u00a0to unique global occasions,\u00a0preferential\u00a0room charges, complimentary upgrades, entry to unique facilities, and\u00a0bonus\u00a0loyalty factors that may be redeemed without spending a dime stays, experiences, or different rewards,\u00a0Ascott\u00a0is\u00a0setting\u00a0sights\u00a0on pushing the boundaries of journey\u00a0rewards.<\/p>\n

\u201cAs Ascott marks its 40th<\/sup>\u00a0year in hospitality service this year with its campaign \u2013\u00a0Ascott Unlimited, it is an opportune time for ASR to also celebrate its 5th<\/sup>\u00a0year\u00a0milestone by going unlimited for our\u00a0loyalty\u00a0members. Unlimited in more ways than before, unlimited with more value than ever. With the refreshed ASR brand promise \u2018Stay\u00a0Rewarded\u2019,\u00a0we want to reward our guests for their\u00a0stays\u00a0at Ascott’s properties worldwide,\u00a0with\u00a0elevated\u00a0experiences\u00a0and\u00a0enhanced\u00a0membership privileges.\u00a0We also want our guests to stay rewarded\u00a0with a sense of satisfaction and fulfilment that comes from\u00a0staying\u00a0loyal to a trusted brand\u00a0like Ascott.\u00a0Upholding our commitment to go unlimited for our guests,\u00a0to\u00a0foster a sense of belonging and appreciation\u00a0that\u00a0is inherently rewarding,\u00a0this year and beyond,\u201d mentioned Ms Tan.<\/p>\n

\u2018Stay Rewarded\u2019\u00a0with the Refreshed Ascott Star Rewards<\/strong><\/p>\n

Driven by Ascott\u2019s dedication to innovation and excellence, the refreshed ASR programme is constructed on three pillars:\u00a0boldness, innovation, and a\u00a0penchant for experimentation.\u00a0Revitalised to be daring and vibrant to personify the younger nature of the refreshed programme, the brand new look additionally displays the limitless potential that the programme brims with, because it continues advancing on its journey to change into a number one loyalty programme in the hospitality business.<\/p>\n

Underscored by the tagline\u00a0\u2018Stay Rewarded\u2019, the model refresh is showcased by means of a\u00a0year-long sequence of\u00a0elevated member\u00a0experiences\u00a0that features the all-new\u00a0Ascott Privilege Signatures, enhanced membership privileges, and better keep worth. In a progressive and daring transfer, full 24-hour stays from time of check-in and 48-hour room assure can be launched with the refreshed ASR programme. The expanded suite of advantages additionally contains precedence check-in, milestone rewards, airport lounge entry, and extra. Tapping on the rising precedence that travellers place on experiences, ASR members will be capable of entry unique global occasions as a part of the Ascott Privilege Signatures\u00a0programme. These embody main sporting highlights akin to motorsport and tennis championships, alongside\u00a0native experiences deliberate in key cities all over the world.\u00a0Benefits have been specifically designed for various tiers of ASR members as detailed in the Appendix.<\/p>\n

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Elevate Travel Experiences Beyond Stays<\/strong><\/p>\n

To elevate journey experiences all over the world, ASR members will be capable of earn frequent flyer miles on all eligible direct bookings made by way of\u00a0DiscoverASR.com,\u00a0Discover ASR cell app\u00a0in addition to by way of e-mail or cellphone by means of Ascott\u2019s key airline partnerships from 2Q 2024. Tours and actions may even be obtainable and bookable by way of ASR platforms, offering members with a extra seamless reserving and journey planning journey. Additionally, members will be capable of earn ASR factors for these purchases of excursions and actions whereas planning their itineraries.<\/p>\n

One-Stop 24\/7 Digital Concierge with Discover ASR Mobile App<\/strong><\/p>\n

Unlocking much more conveniences and enhanced worth for members, the\u00a0Discover ASR cell app\u00a0permits friends to find limitless decisions to excellent their keep at Ascott, from looking for particular offers, managing reservations, to performing self check-ins. Newly enhanced, added advantages embody elevated app-exclusive affords tailor-made to look patterns, collection of keep preferences to help sustainability, in addition to the benefit of digital room keys. New and basic members may even be gifted with an\u00a0on the spot improve to the Silver tier\u00a0upon their first login to the Discover ASR cell app.<\/p>\n

Stay affords with Ascott Unlimited and ASR<\/strong><\/p>\n

Celebrating Ascott\u2019s transformative journey to mark 40 years in hospitality service with \u2018unlimited\u2019 prospects, all loyalty members will take pleasure in\u00a0a complimentary fourth evening with a minimal of three nights booked\u00a0utilizing the promotional code \u201cASCOTT40\u201d. Available in any respect ASR collaborating properties, the provide is legitimate for bookings and stays from now till 31 December 2024.<\/p>\n

An additional testomony to its engagement power and worth, ASR has\u00a0been lately awarded the\u00a0TripZilla Excellence Award 2023: Best Hotel Rewards. For extra data on ASR in addition to detailed member advantages, please go to\u00a0https:\/\/www.discoverasr.com\/member\u00a0or view the newest\u00a0model refresh movie. An overview of ASR member advantages, milestone rewards, and its refreshed look can be discovered in the Appendix.<\/p>\n

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APPENDIX<\/p>\n

An overview of member advantages<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Member Benefits<\/td>\nClassic<\/td>\nSilver<\/td>\nGold<\/td>\nPlatinum<\/td>\n<\/tr>\n
Bonus Points<\/p>\n

On eligible bookings<\/td>\n

<\/td>\n+20%<\/td>\n+40%<\/td>\n+60%<\/td>\n<\/tr>\n
Bonus Rewards (new)<\/p>\n

For buy of air tickets, excursions and actions<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Member Rates<\/p>\n

Year-round financial savings with unique member charges<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Early Access to Private Sales (new)<\/p>\n

Priority entry to unique sale occasions<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Priority Welcome (new)<\/p>\n

Dedicated check-in expertise<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Birthday Surprise Voucher<\/p>\n

Celebratory birthday deal with<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
New Member Welcome Voucher<\/p>\n

25% off first on-line room reserving<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Mobile Check-In\/Services (new)<\/p>\n

Check-in and check-out on the go<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Complimentary Wi-Fi<\/td>\n<\/td>\n<\/td>\nEnhanced Wi-Fi Services<\/td>\nEnhanced Wi-Fi Services<\/td>\n<\/tr>\n
Late Check-Out Privileges<\/td>\n<\/td>\nOn Priority<\/td>\n2pm<\/td>\n3pm<\/td>\n<\/tr>\n
ASR Local Signatures
\nExclusive entry to native experiences<\/td>\n		<\/td>\n<\/td>\nBy Invite<\/td>\nBy Invite<\/td>\n<\/tr>\n
Complimentary Use of Launderette (new)<\/p>\n

Complimentary entry to launderette the place obtainable on-property<\/td>\n

<\/td>\n<\/td>\n1<\/td>\n2<\/td>\n<\/tr>\n
Full 24-Hour Stay (new)<\/p>\n

Flexibility to decide on check-in and check-out time<\/td>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
Member Benefits<\/td>\nClassic<\/td>\nSilver<\/td>\nGold<\/td>\nPlatinum<\/td>\n<\/tr>\n
Enhanced Room Stay<\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/td>\n<\/tr>\n
48-Hour Room Guarantee (new)<\/p>\n

Assured room availability for reservations made not less than 48 hours in advance<\/td>\n

 <\/td>\n <\/td>\n <\/td>\n<\/td>\n<\/tr>\n
Complimentary breakfast at properties in Europe<\/td>\n <\/td>\n <\/td>\n <\/td>\n<\/td>\n<\/tr>\n
Complimentary One-way Airport Transfer for properties in the Middle East<\/td>\n <\/td>\n <\/td>\n <\/td>\n1 per reserving with min 5 nights<\/td>\n<\/tr>\n
Airport Lounge Access Privileges (new)<\/td>\n <\/td>\n <\/td>\n <\/td>\nBy Invite<\/td>\n<\/tr>\n
Ascott Privilege Signatures (new)<\/p>\n

Exclusive entry to experiential global occasions<\/td>\n

 <\/td>\n <\/td>\n <\/td>\nBy Invite<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Milestone Rewards<\/p>\n

 <\/p>\n\n\n\n\n\n
Spend in 1 Calendar Year<\/td>\nASR Milestone Rewards<\/td>\n<\/tr>\n
S$500<\/td>\nEarn further 500 bonus factors on subsequent keep<\/td>\n<\/tr>\n
S$2,000<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

…
\nThe Ascott Limited (Ascott), lodging enterprise unit, \u00a0CapitaLand Investment (CLI), \u00a0Ascott Star Rewards (ASR),<\/p>\n

 <\/p>\n

 <\/p>\n

The put up Ascott\u2019s global loyalty platform \u2018Ascott Star Rewards\u2019 achieved record member revenue growth in 2023<\/a> appeared first on Brand TD<\/a>.<\/p>\n\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The put up Ascott\u2019s global loyalty platform \u2018Ascott Star Rewards\u2019 achieved record member revenue growth in 2023 appeared first on TD (Travel Daily Media) Brand TD. The Ascott Limited (Ascott), the lodging enterprise unit wholly owned by CapitaLand Investment (CLI),\u00a0 marked the 5th\u00a012 months of its global loyalty platform, Ascott Star Rewards (ASR), with record […]\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[5394,5391,5389,1613,4032,5390,5129,4485,4459,5395,5393,5392],"class_list":["post-10569","post","type-post","status-publish","format-standard","hentry","category-travel-guide","tag-achieved","tag-ascott","tag-ascotts","tag-global","tag-growth","tag-loyalty","tag-member","tag-platform","tag-record","tag-revenue","tag-rewards","tag-star"],"_links":{"self":[{"href":"https:\/\/turnkeytravels.com\/trutravelingsite\/wp-json\/wp\/v2\/posts\/10569"}],"collection":[{"href":"https:\/\/turnkeytravels.com\/trutravelingsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turnkeytravels.com\/trutravelingsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turnkeytravels.com\/trutravelingsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turnkeytravels.com\/trutravelingsite\/wp-json\/wp\/v2\/comments?post=10569"}],"version-history":[{"count":1,"href":"https:\/\/turnkeytravels.com\/trutravelingsite\/wp-json\/wp\/v2\/posts\/10569\/revisions"}],"predecessor-version":[{"id":10570,"href":"https:\/\/turnkeytravels.com\/trutravelingsite\/wp-json\/wp\/v2\/posts\/10569\/revisions\/10570"}],"wp:attachment":[{"href":"https:\/\/turnkeytravels.com\/trutravelingsite\/wp-json\/wp\/v2\/media?parent=10569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turnkeytravels.com\/trutravelingsite\/wp-json\/wp\/v2\/categories?post=10569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turnkeytravels.com\/trutravelingsite\/wp-json\/wp\/v2\/tags?post=10569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}